Joe asked a question, Obama answered. The End......or it should be, but then McCain repeatedly brought the guys name up at the debate (and just about every subsequent rally) As soon as the debate was over "Joe" began calling news stations and doing interviews (he called them!) The media ran with it and dissected this guys life, as they often do.

McCain could have talked about the question and answer without calling the guy out by name.

"Joe" didn't have to call up the media and begin giving interviews.

The media didn't have to rip the guy up.

But all Obama did was answer a f@#%ing question.
Just because some are unhappy with the answer it doesn't make it his fault Joe's all over the media (remember he called them himself)

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Once the game is over, the king and the pawn go back in the same box.