Hollowfest at Busch Gardens is a must. If your kids are young go later in the afternoon and stay through for the fest. The ghost tour in Williamsburg is a lot of fun and I recommend the outlets (not the Pottery Factory). There are one or two stores at the Pottery Factor worth looking into but thats about it. Yankee Candle in Williamsburg is totally worth the visit, even if your not buying. The center of the Store creates falling snow. Have fun.