Seems to me, the most cost effective cut back that would be beneficial all the way around...even the environment, would be to cut packaging costs. So much goes into a product's package to make it appealing. I personally do not care what my package looks like as long as it protects the item and keeps it fresh if need be. Toys often are packaged in huge boxes with much fillers to be thrown away...all for the sake of making it more eye appealing and a false sense of getting much more. If the manufacturers cut back on the frills and pyshcological lures, they could sell us the same amount and size without today's current trickery of short changing us.