What's fishy about this to me is that I assume the administration will have access to 'free' research they can use to
PR things on their agenda. I don't think government dollars should be used that way (just like you can't use a government phone to make campaign calls). They will have profiles of people who look at various websites just like businesses who are gathering info via tracking companies do so they can better advertise their schtuff.
If they are tracking the movements of a certain person that's one thing. For instance, if there is a suspected terrorist and they want to see what he is googling, that's one thing. But if I go to irs.gov to find out something about my taxes, that does not mean I have given them permission to then know what I google.