I have noticed lately when certain t.v ads come on,, the t.v gets about twice as loud as it was when the show I was watching was on. WHY DO THEY DO THIS!!!!!!!!!!!!!!!!!!!
its driving me nuts!
I thought for awhile it was just my t.v but have been noticing while I am at clients homes when these ads come on, their t.v gets louder too!
I think they do it to get our attention. they are getting my attention alright, i turn the t.v to the commerical is off!

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You're right. They do it so we will pay attention to them. It drives me batty too. They use to advertise TV'S that kept the volume the same even during comercials. I have wondered in the past what happend to them. I guess thats why everyone is getting Tivo to skip the comercials now.

I thought it was to wake me up

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I keep the remote next to me and mute all the commercials because of the volume. So if it is done to get my attention, it's not working.

If you want to read something really boring regarding this.....

It’s true, the station isn’t turning up the volume when the commercials run, but that’s not the complete answer. Otherwise, you wouldn’t need to reach for the remote to turn down the volume during the commercial break. So what’s really going on here? This gets a little complicated, so stick with me on this.

The Federal Communications Commission does not specifically regulate the volume of TV programs or TV commercials. However, broadcasters are required to have equipment that limits the peak power they can use to send out their audio and video signals. That means the loudest TV commercial will never be any louder than the loudest part of any TV program.

A TV program has a mix of audio levels. There are loud parts and soft parts. Nuance is used to build the dramatic effect.

Most advertisers don’t want nuance. They want to grab your attention. To do that, the audio track is electronically processed to make every part of it as loud as possible within legal limits. “Nothing is allowed to be subtle,” says Brian Dooley, Editor-At-Large for CNET.com. “Everything is loud – the voices, the music and the sound effects.”

Spencer Critchley, writing in Digital Audio last month, explained it this way: “The peak levels of commercials are no higher than the peak levels of program content. But the average level is way, way higher, and that’s the level your ears care about. If someone sets off a camera flash every now and then it’s one thing; if they aim a steady spot light into your eyes it’s another, even if the peak brightness is no higher.”

There’s also what Brian Dooley of CNET.com calls “perceived loudness.” If you’re watching a drama with soft music and quiet dialogue and the station slams into a commercial for the July 4th Blow Out Sale, it’s going to be jarring. If you happen to go from the program into a commercial for a sleeping pill, one with a subtle soundtrack, it probably won’t bother you.

Help is on the way! Last month Dolby Laboratories announced it has developed technology to level out the sound differences that take place during shows and between TV programs and commercials. You pick the volume you like and the Dolby software will make the adjustments in real time automatically.

Dolby Volume could show up in some TV sets by the end of this year or early next year.

Loud commercials make me nuts! I almost always mute during commercials. There is a gadget out there that will automatically adjust the volume down when commercials come on, I need to dig up the news clipping about it and order it.
MZ

commercials that blare their product to me will probably not get my money so their not winning me over

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I've heard that they do it because people get up from their TVs during the commercials - to go to the bathroom, get a snack or drink or whatever and they want you to hear the commercials when you're away from the TV. I have no idea if that's true, but it makes sense. We hit the mute button or put the volume way down. It makes us mad, too.

Lisa

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I thought it was just our television also...found out it's not. It drives me nuts as well. The only thing to do I guess is to keep the remote handy. That should be no problem for DH as he keeps that sucker tied to his wrist practically. I swear it's like his security blanket. ~Lisa

I just read a news article that said it's legal to be as loud as the loudest sound on a show. So for example if a show has explosions on it the commercials can be that loud.

Of course we know why--they want our attention. I really wish that people could and would stop using products that advertise badly or in an annoying way.

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