MyCoupons syndicates content and passes the 100,000 couponrequest mark

Written: 15 Oct 2005

Pittsburgh, PA - October 15 - MyCoupons, a one-stop coupon editing and distribution network today announced it has generated over 100,000 requests for client coupons.

MyCoupons offers a convenient solution for local and national merchants to create and distribute their promotions. The concept of combining professional coupon editing software with an established online consumer network was recently launched in August. "The ease of entering a coupon using a wizard, and the immediate results generated from the growing consumer network make the MyCoupons mcBuilder product unique in our marketplace," says president Jason Wolfe.

To fuel distribution, MyCoupons syndicates its original coupon content to 260 affiliate sites. Webmasters can host the coupon directory and search tools and customize the content to match their sites. In addition to extending useful content to their audiences, host sites receive revenue sharing based on both consumer click-throughs and or merchant referrals. Paul Nolte, president of 360 Partners, LLC, a community based portal and hosting company, says, "Coupons are a part of the strategy that make the Williamson360.com site special to our audience. Similarly, as a business tool, the web based MyCoupons product is professional but inexpensive and provides a valuable entry point for relationship building with new consulting clients."

It has taken two months for the coupon directory to grow to 100,000 requests. Mr. Wolfe attributes this success to, "a well balanced system that is easy to use and facilitates fresh content and is plugged into an established distribution network." The ratio of requests to redeems remains at over 30%. "Unlike search engines, people come to MyCoupons with shopping in mind. We further qualify leads by ushering visitors through three steps; coupon listings, request a specific coupon, and finally redeem. MyCoupons offers complete client control and do-it-yourself tools while delivering qualified leads with detailed reporting. No other web-advertising medium integrates consumer appeal, branding, targeting and flexibility like coupons," says Mr. Wolfe.