DirectStuff.com acquires MyCoupons.com back from Save.com

Written: 14 Nov 2000

Pittsburgh, PA - November 14th 2000 - DirectStuff.com, one of the internet's leading online direct marketing firms, announced today the acquiring of MyCoupons and DirectCoupons back from Save.com, an online distributor of consumer packaged goods coupons whose primary investor is coupon firm Valassis Communications (NYSE:VCI).

MyCoupons.com is a consumer site that provides coupons and savings, the site delivers more than 20,000,000 page views monthly and anticipated growth to 30 million by the end of 2000. DirectCoupons is a very popular weekly email publication with 600,000 current subscribers, and a growth rate of 2,000 per day.

DirectStuff.com, believes acquiring MyCoupons and DirectCoupons enables the firm to add back to it's marketing arsenal two of the worlds most popular coupon sites and newsletters. MyCoupons; was listed by Neilsen/NetRatings to have over 25,000,000 monthly page views, putting it in the number one position in terms of page views delivered monthly for the online coupon space.

"We have worked hard to build MyCoupons and DirectCoupons into top branded and used web sites and newsletters over the past 4 years," says Jason Wolfe, President and CEO of DirectStuff.com. "we look forward to taking control again, and adding some new technologies under development, to enable us to deliver to our 1.5 million members as well as our 9,000 publishing partners, the abilities to get coupons at convenient time and location, as well as enable partners to benefit from the relationships we have established."