One of the great advertising slogans of the 80s was developed by Avis Rent A Car. As a perennial number two in the market to the huge Hertz rental agency, the Avis brand turned its disadvantage to a strong positive. The "We try harder" pitch is one those that caught on and used by many others in imitations.
It is a marketer's dream when an advertising message catches on and gains a large public awareness. Avis has moved on in its advertising, but a large part of its customer base remembers the early ads. Avis Rent A Car continues to be one of the largest automobile rental agencies in the world. The company focuses on the business traveler, with convenient locations at all major and most secondary airports. To keep the business traveler happy, Avis focuses on service and getting customers out the door quickly.
Like its competitors, Avis Rent A Car provides a full-service Internet site that fully automates the rental process. Attractive Avis Rent A Car coupons and Avis Rent A Car coupon code options offer significant discounts on some rentals, particularly weekend reservations.
One issue many people grapple with when renting a car is whether or not to take out the extra insurance offered. Even with Avis Rent A Car coupons and Avis Rent A Car coupon code discounts, the rates for this insurance are quite high in most cases.
There are two answers to the insurance question. First, it is essential in a rental car to have adequate insurance, particularly when out of town. Even though it might be expensive, having an accident in a rental car with no insurance is not a good experience.
The second, and most reasonable, solution is to add a rider to your own car insurance that covers you in a rental car. This is usually inexpensive and solves the problem.
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