The word on the street is Usher and Justin Bieber get Fly with Rocawear. So what is this clothing line that all the hip hop world is talking about? Co-founder Shawn "Jay-Z" Carter thought to create a clothing culture that goes beyond the boundaries of music. This stylish and street smart brand includes pants, shirts, jackets, and footwear for both men and women. Check out the Rocawear fragrances and accessories so that you're ready to hit the office, red carpet, or clubs in hip hop style.