Meeting a Need
When Sam Walton established his first Wal-Mart, he was meeting a need for quality merchandise in rural areas offered at great value, frequently including coupons and coupon codes. As he built on that success, he identified another need. That market opportunity was serving the millions of small-mom-and pop businesses and value shoppers who wanted to save on their everyday purchases.
With the founding and success of Costco in California, Walton got all the encouragement he needed and the result was the massive discount operation we call Sam's Club. The growth of this business has shown just how correct Walton was in his judgment of the market. With the combined operations of Wal-Mart and Sam's, the retail world has been changed forever. The statistics on how many purchases are made per minute at these stores and how many customers a day visit the locations are staggering.
This dominance of the market has allowed the operations that Walton founded to make massive investments in their computer and marketing operations. They are the pioneers for many new retailing concepts. Yet, you also find the traditional, like Sam's Club coupons and online Sam's Club coupon codes and promo codes. The mix of the old with the new is one reason these stores continue to grow and increase their market share.
Joining the Club
The warehouse operation now offers several levels of membership, catering to the small business first. For different annual fees, a customer is provided with different offers and discounts. The average consumer is not left out, however. Any member of the discount stores can opt to have Sam's Club promo codes automatically sent to their email or uploaded to their smart phones. With these increased savings, the stores present a major competitive challenge to other retailers whenever they enter local markets.
Innovations will continue to make the simple concept of a warehouse operation into an even more impressive global retailing force.